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12 Best Social Media Management Tools for Small Business

12 Best Social Media Management Tools for Small Business
4.5/5 - (78 votes)

Social Media Management Tools Overview

The top social media management tools make it straightforward to manage your social media marketing in a targeted manner.

It is especially essential given how much money businesses invest in developing content for Facebook, Twitter, Instagram, and other social media sites. Whatever industry you’re in, the prevalence of social networking sites plays a significant role in reaching your consumers, clients, and readers.

However, it’s pointless to devote time and resources to creating excellent Facebook posts and tweets if you don’t know how to track their impact and influence efficiently. Counting your number of followers only tells part of the story.

Businesses, for example, typically believe social media to be crucial. Still, they don’t seem aware that social media audiences aren’t in a transactive mindset; thus, direct sales don’t always work unless they’re time-limited. On the other hand, social media may be a pretty efficient communication tool for brand growth.

Making the most of your selected social media platforms as part of your entire online marketing plan will be an essential aspect of your content marketing. The top social media management tools are listed below to make managing your social media posting, marketing, and maintenance easier.

List of Best Social Media Management Tools for Small Business:

With the rise of social media, it is no surprise that more small businesses are taking advantage of the platform. However, managing all of the posts and updates can be daunting for a small business. In this article, we will list some of the best social media management tools for small businesses. Some of these tools are free while others may require a subscription. However, all of them have features that make managing your social media presence easy.

Best Social Media Management Tools for Small Business:

Buffer

Buffer is a user-friendly, refined social media management software that helps brands, enterprises, agencies, and people drive significant social media engagement and outcomes.

A buffer is a group of genuine people who share a set of ideals. Being a Buffer client should make you feel like you have an entire team rooting for you. Buffer wants you to be successful on social media! Buffer is a fully managed service used by over 75,000 brands and businesses to generate significant social media engagement and outcomes. For organizing your content, analyzing results, and connecting with your audience, use Buffer’s suite of solutions. Buffer makes it easier for social media marketers and teams to increase productivity.

Key Features:

  • Content planning and scheduling
  • Content optimization
  • Workflow management
  • Reporting/analytics Features

Pros:

  • Instagram direct scheduling
  • Content Inbox of RSS feeds
  • Ability to pause social media schedule and publishing
  • Suggested media from content that would share
  • Instagram grid preview
  • Buffer is an excellent social media organizing tool.

Cons:

  •  It can be barely functional at times.
  • Allow dynamic hashtag posting per category.

Pricing:

  • Essential: $5 per month
  • Team: $10 per month
  • Agency: $100 per month

Rebrandly

Rebrandly is a simple tool for making, sharing, and managing branded links. The vendor allows businesses and people to personalize and shorten links they communicate by using a domain name of their choice.

Users can create and publish branded links from the browser extension while exploring the web with Rebrandly. Users can choose from more than 500 extensions when registering a new domain name with Rebrandly. The supplier then handles all of the user’s setup, enabling them to distribute branded links in just a few minutes. According to the vendor, enterprises and people can boost their brand’s visibility by using branded links because the brand name is embedded in the link – even when others share it. Furthermore, the manufacturer claims that they boost link trust and that branded links can boost click-through rates by up to 39% when contrasted to conventional short URLs.

Key Features:

  • UTM builder
  • Link retargeting
  • Mobile deep linking
  • URL conditional routing
  • Open graph control
  • Customizable reports

Pros:

  • Phone Support
  • Multiple domain names management
  • Link Analytics
  • Advanced Redirect
  • Link Shortening
  • Branded Links

Cons:

  • Edit more than one link at the same time.
  • The android app logs out sometimes.

Pricing:

  • Starter: $29 per month
  • Pro: $89 per month
  • Premium: $499 per month
  • Enterprise: Customizable price

Hootsuite

The Hootsuite powers social media for organizations worldwide, from the smallest businesses to the largest corporations, with over 200,000 paid accounts and millions of users. Integrate social effortlessly across your organization to build your brand, develop customer relationships, and create business results that matter to your executives.

Hootsuite helps brands manage social media across CPG, finance, healthcare, technology, higher education, and government services from small businesses to giant corporations. Get access to industry-leading certifications, training, and coaching to help you improve your social media outcomes even more quickly. Hootsuite can set users up for success as a social media management system by providing expert certifications, training, and coaching in social marketing, social listening, and customer service.

Key Features:

  • Role-based user permissions & privileges
  • Lead generation
  • Campaigns and promotions
  • Boolean keyword searches
  • Sentiment analysis

Pros:

  • Mobile access
  • Real-time tracking
  • Automated routing and prioritization
  • Bulk Actions
  • Filtering out noise/spam

Cons:

  • Unable to post on LinkedIn directly
  • The interface can be overwhelming at times

Pricing:

  • Professional (1 User): $42.99 per month
  • Team (3 Users): $120.14 per month
  • Enterprise (5 Plus User): Customizable Price

Crowdfire

A social media management system allows businesses of all kinds and social media marketing firms to increase client engagement across many platforms. Schedule all of your posts ahead of time, and they’ll be published automatically at the optimal times or periods you specify, saving you a lot of time and effort! Administrators can also create personalized RSS feeds and preview posts on a unified interface before posting them. Personalize your headquarters for all of your social networks automatically, saving you the time and effort of writing different positions for each social network! Crowdfire integrates with various platforms, including LinkedIn, WordPress, Etsy, Shopify, Medium, 500px, Facebook, Instagram, YouTube, Twitter, Pinterest,  Vimeo, etc. Crowdfire makes it easier to manage all of your social accounts in one go, as well as discover and organize content.

Key Features:

  • Multi-Account Management
  • Content Management
  • Automated Publishing
  • Customer Engagement

Pros:

  • Post Scheduling
  • Social Media Monitoring
  • Brand Tracking
  • Reporting/Analytics

Cons:

  • It’s challenging to link accounts sometimes
  • The process can be a little lengthy

Pricing:

  • Plus: $7.48 per month
  • Premium: $37.48 per month
  • VIP: $74.98 per month

Agorapulse

It is one of the best social media management solutions for mid-sized organizations and agencies seeking to manage better their Facebook, Twitter, Instagram, LinkedIn, and YouTube activity.

Clients can use this social media management platform to upload content, interact with their audience, and obtain reports from a single, user-friendly dashboard. Always be active in a discussion, which captures comments, mentions, direct/private messages, Facebook ad comments, and Instagram ad comments, depending on the social network. All plans offer collaborative options for managing and assigning inbox items, making it easier to get through your inbox.

Instagram now has the following publishing features: push notifications for scheduling stories and carousel posts, direct image and video publication, tagging public usernames, adding locations to single feed posts, and more.

Public shared calendars can gather content input quickly, and Power Reports can build customized reports in half the time.

Key Features:

  • Social Media Monitoring
  • Content Management
  • Campaign Management

Pros:

  • Customer interaction histories
  • Real-time tracking
  • Competitor analysis
  • Role-based user permissions & privileges

Cons:

  • No ability to draft content
  • Dynamic FB ads inclusion would be helpful

Pricing:

  • Pro: $79 per month
  • Premium: $159 per month
  • Enterprise: Customizable Price

Sendible

Sendible’s social media automation capabilities make it easier to get others to interact with you on social media, increase your following, and initiate conversations. Over 30,000 businesses and agencies use the unified Priority Inbox, which saves them hours each day by consolidating the most critical discussions from numerous channels into a single stream. You can give both valuable and impressive-looking insights displaying your progress on social media with social media reports that are built to impress.

Sendible’s Compose Box allows you to bulk-schedule your social media posts, preview them on each site, and post at the best times of day for engagement. Sendible’s content suggestions let you search the web for the most excellent material for your audience, ensuring that employment and growth are maximized.

Key Features:

  • powerful social media management
  • easy for SMMs
  • corporate marketing teams
  • digital agencies to promote

Pros:

  • Automated Publishing
  • Brand Tracking
  • Calendar/Reminder System
  • Campaign Analytics
  • Collaboration Tools

Cons:

  • Sometimes scheduling fail

Pricing:

  • Creator: $29 per month
  • Traction: $89 per month
  • Scale: $199 per month
  • Expansion: $399 per month

MeetEdgar

It is one of the most popular social media management software for small businesses and entrepreneurs. We automatically develop and upload social media updates for your material using our automation tools, even if you’ve reached the end of your content queue.

It’s finally here, and we’re ecstatic to announce that MeetEdgar now supports Instagram! Users may now schedule Instagram material in their MeetEdgar account in the same way they organize content for Facebook, Twitter, and Linkedin! Everything you post with Edgar is saved in an organized library and categorized, such as “Quotes,” “Blog Posts,” and “Cat Puns.” You can add bulk or connect them to the RSS feed to save time.

Make a timetable for Edgar to follow that informs him when to publish from each category. As a result, he always understands what types of status updates to post, automatically sharing the proper mix of content. Understands what types of status updates to publish at when times, automatically transferring the appropriate combination of content.

Key Features:

  • Multi-Channel Marketing
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring

Pros:

  • Designed for businesses of all sizes
  • cloud-based social media scheduling platform
  • Cloud, SaaS, Web-Based deployment

Cons:

  • Comment monitoring is not available

Pricing:

  • Eddie Annual Plan: $24.91 per month
  • Edgar Annual Plan: $41.58 per month

Sprout Social

Sprout Social’s all-in-one social management solution enables our customers to get more out of their social media strategy. Connect with audiences more effectively, optimize publishing operations, collaborate in real-time, and transform social data into actionable knowledge at scale. Leading agencies and businesses, such as Hyatt, Ogilvy, Leo Burnett, Evernote, and Microsoft, use Sprout Social’s social solid management solutions.

Sprout makes social media administration, reporting, posting, customer support, engagement, and much easier for businesses. Sprout is dedicated to offering constant value to all users by providing customer success and technical assistance. According to the vendor, any company, regardless of size or industry, can expect dedicated onboarding and swift implementation to help them realize value faster and with less downtime.

Key Features:

  • Sentiment analysis
  • Filtering out noise/spam
  • Audience targeting
  • Audience targeting

Pros:

  • Easy to Navigate User Interface
  • Simple User-Friendly Publishing Calendar
  • Robust Analytics and Reports

Cons:

  • Pricing Is a Bit Expensive
  • Lacks Native Support

Pricing:

  • Standard: $89 per month
  • Professional: $149 per month
  • Advanced: $249 per month

CoSchedule

CoSchedule is the top provider of content calendars, content optimization, and marketing education products in the marketing sector. With marketing project management software from CoSchedule Marketing Suite, the only method to organize all of your marketing in one place, you can get more done in less time. With one platform to take control of your workflow and bring your Team together, you can complete more work, deliver projects on time, and prove your value.

CoSchedule is the fastest-growing marketing software solution for mid-market and business enterprises, with 5,000+ customers worldwide, according to the Inc. 5000 list. CoSchedule is one of the fastest-growing and most valuable organizations its customers suggest, as recognized by Inc. 5000, Gartner’s Magic Quadrant, and G2Crowd.

Key Features:

  • Great as an organizational tool.
  • Direct sync with WordPress.
  • Slick interface.

Pros:

  • Task tracking
  • Meeting scheduling
  • Social media scheduling
  • Simple SEO hints

Cons:

  • It can be a bit pricey

Pricing:

  • Pro: $29 per month
  • Business: Customizable price

SocialPilot

With controlled post planning and several other innovative features, you can handle all of your key social media profiles on one platform and optimize your social media efficiency. Smaller companies and digital firms can use SocialPilot to schedule and market social media. Schedule postings to Facebook, Twitter, LinkedIn, Google My Business, Pinterest, Instagram, TikTok, Tumblr, and VK, among other social media platforms.

SocialPilot provides a unified platform for managing many social media channels and publishing to all. The seller claims that the most critical elements of SocialPilot are analytics and reporting, Team communication, and client administration. These features allow users to give assignments and review the work of their teams while simultaneously managing various clients.

Key Features:

  • Workflow management
  • Campaign success analytics
  • Browser Extension

Pros:

  • Mobile access
  • Client Management
  • Content marketing

Cons:

  • The free plan is not complete

Pricing:

  • Agency: $127 per month
  • Studio: $85 per month
  • Small Team: $42.5 per month
  • Enterprise: Customizable price

MavSocial

MavSocial is a complete social media management and advertising platform for companies, corporations, and agencies. The only social media platform that lets you create, manage, engage, and report on organic and paid social media activity across all major networks. MavSocial is a social media visual content management, publishing, and advertising platform for companies and agencies. A variety of modules make up the platform.

Marketers may collect and store content, schedule and automate postings, develop and manage ads, communicate with audiences, listen to industry trends, give data, and collaborate with colleagues using the platform. Facebook, Instagram, Twitter, YouTube, LinkedIn, Google Business Profiles, Tumblr, and WeChat are all supported by MavSocial.

Key Features:

  • Customer Segmentation
  • Dashboard
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling

Pros:

  • Social Media Posting & Management
  • Campaign Separation
  • Provides Insightful Analytics

Cons:

  • User Experience- Not 100% Intuitive

Pricing:

  • Advanced: $19 per month
  • Pro: $78 per month
  • Business: $199 per month
  • Enterprise: Customizable price

eClincher

eclincher system is designed for businesses searching for a simple yet effective way to manage their brand’s online reach, reputation, and growth. Suggestions for content and free media assets live inbox for interaction across all channels, and message types, post-editing, scheduler & visual calendar, post-boost, monitoring with live feeds, smart queues & auto-posting, analytics & reports, team collaboration & workflows, mobile app are some of the most popular features. And there’s always someone there to help you, 24 hours a day, seven days a week.

Guaranteed to increase your social media presence, ROI, and reach. Agile Team with cutting-edge technology and a dedicated support team available 24 hours a day, seven days a week. Adding value and features regularly so you can better execute your strategy

Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, Pinterest, Google Analytics, Canva, Wave Video, Zendesk, and more certified eclincher partners.

Key Features:

  • Social Media Campaigns
  • Visual Calendar & Scheduler
  • Auto Post With Smart Queues
  • Auto Post With RSS Feeds

Pros:

  • Scheduling and duplication
  • UTM codes
  • Reporting
  • Auto-posting with queues

Cons:

  • Intuitiveness is somewhat lacking

Pricing:

  • Basic: $59 per month
  • Premier: $119 per month
  • Agency: $219 per month

Zoho

You receive more than just a single product or a tightly integrated suite when you select Zoho. You’ll notice that we’re dedicated to improving and refining your experience. You’ll also benefit from our unwavering commitment to your complete pleasure. Zoho is dedicated to giving you the most value for your money. It always seemed counterintuitive to us to charge customers extra for the privilege of marketing to them. We keep our pricing low by keeping our customer acquisition costs low and passing the savings on to our users.

We don’t force our salespeople to push you because we have a friendly sales strategy. We don’t try to upsell you all of the time or purchase your loyalty with multi-year contracts. We know this model works since our growth consistently outpaces our competitors.

Key Features:

  • Lead Ads Integration
  • zShare Browser Extension
  • Canva Integration
  • Zoho Desk Integration
  • Zoho CRM Integration

Pros:

  • Post tagging in the platform
  • Provides simple and complex analytics
  • post tagging in the platform
  • An intuitive mobile app

Cons:

  • It doesn’t allow for sharing posts between brands
  • Syncing from Facebook needs to be cleaner on the Meta side

Pricing:

  • Standard: $10 per month
  • Professional: $30 per month
  • Premium: $40 per month

Outlook

Social media provides rapid access to over half of the world’s population, which is significant. Before deciding on the best marketing software, think about what you want to accomplish and which features the best suit your needs. Buffer, for example, might be a simple way to schedule more posts if you’re a social media influencer looking to generate money on Instagram. Buffer could be an excellent tool for growing your social media following if you’re a small business.

Keeping all of this in mind, attempt to make the best decision for your company. All of the tools on this list offer a free trial period, allowing you to try out their capabilities before making a final selection.