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Starting a fashion company requires a lot of creative drive, a great sense of style, and comprehensive knowledge of the fashion industry. These qualities are essential to your company’s operations, the way you sell your goods or services, and—most importantly—the name you choose for your company.
Your brand’s name impacts how clients see your company. If done correctly, you can use it to attract people to your fashion business like Urban Outfitters’ does. But when handled improperly, such as with DURKL, it could turn off prospective clients.
Therefore to put you on the safe side, we’ve provided you with three quick guidelines for coming up with the best clothing business names for your fashion brand and goods.
And without further ado, let’s begin.
How to Choose the Best Fashion Business Name in Three Trustworthy Steps
1. Develop Your Own Fashion Brand
The most important aspect of your company, if we put your goods and services aside, is the identity of your fashion brand since it affects how customers connect with you.
Therefore, while naming a company, you must take into account your fashion brand as well as how it should appear, its values and tone, and the feelings it should evoke in clients.
Consider the fashion house Prada. The brand’s attempt to project an image of elegance, flair, and originality is well captured by the name alone, which instantly elevates customers’ moods.
It wouldn’t be appropriate to use the same name for a conventional fashion company with a different brand identity since it wouldn’t correctly describe who they are, what they do, or how they want their clients to perceive them.
2. Create Some Name Suggestions
With your brand in mind, start generating as many catchy, short business names as you can. Put your creativity and artistry into generating the names just as you would when creating attires for your clients. If you can’t carry out the process on your own, then consider working with a naming team.
But be sure to provide them with a whiteboard, some markers, a notebook, and some refreshments, and then ask them to start brainstorming names that best describe your business.
Additionally, keep in mind that criticizing these name suggestions at this point could hinder your creativity. So avoid doing so in this stage.
Consider utilizing these naming resources to increase productivity and ease the process:
- Visual names associated with colors
- Terms and slang used in fashion
Your brainstorming session should come up with 200 names that have the potential to be used as your business name. You can be sure that you’ll have a sufficient number of possibilities to consider when you start choosing names that precisely capture the essence of your company.
3. Check Your Names
The next step involves screening the names and choosing the best one for your business from them. Evaluate the names and make a list of your top choices. These names would then be further worked on to get the best one.
The simplest technique to determine whether your chosen business name is acceptable for your fashion company is to validate it.
And you can verify your name selections by:
- Obtaining Customer Feedback: This is the most important test since it will show whether or not the name will attract your target market’s attention to your business.
Make sure to survey a tiny percentage of your target market when doing this. But also don’t be afraid to ask close friends or family members for their honest comments.
- Search for a “.com” Domain for the Name: Without a complementary domain name and a top-notch website, your business cannot compete with other famous fashion brands in this competitive market.
Check if the names you are considering have a ‘.com’ domain and readily available social media profiles.
- Trademarking the Names: By searching for existing trademarks and filing your name as a trademark with the USPTO can help you prevent many issues in the future.
For new business owners, the trademark registration procedure may be difficult and time-consuming. So it would benefit you to get the assistance of a skilled trademark lawyer.
The game-changing asset your fashion company needs to stand out and increase your brand’s sales, performance, and exposure is your brand name. Therefore, you need to select a brand name that effectively describes the spirit of your company.
Grant Polachek is the head of branding for squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.